Case Study: Agility Bank achieves 294 million media impressions with Interdependence

Agility Bank earns 294 million impressions in 6 months with Interdependence

Agility Bank, a Houston-based women-owned community bank, faced the challenge of low national awareness despite its unique status. The bank engaged the public relations firm Interdependence to raise its brand profile and establish itself as an authority in the banking sector.

Interdependence developed a strategic roadmap to secure media coverage by highlighting Agility Bank's founding story and key services. Leveraging its proprietary Interviewed technology, the firm inserted the bank into trending news stories. This solution resulted in six media placements generating over 294 million impressions and an advertising value equivalency of $2.29 million in the first six months.

Agility Bank