Case Study: Advocate Health Advisors achieves 5+ billion media impressions with Interdependence

Advocate Health Advisors earns 32 media placements and 5 billion impressions with Interdependence

Advocate Health Advisors, a Veteran-owned national FMO in the Medicare market, faced challenges with recruiting new agents and increasing awareness among Medicare-eligible Americans. The company engaged Interdependence, a public relations agency, to expand its CEO's media footprint and position the firm as a leading source for seniors, agents, and plan providers.

Interdependence implemented an integrated public relations and social media plan that utilized proprietary technology and social listening tools to target key audience pain points. This strategy secured 32 earned media placements, resulting in over 5 billion media impressions and more than $47.2 million in ad value equivalency. Coverage was achieved in top-tier outlets such as Chicago Tribune and Fortune, effectively reaching key health, senior, and business audiences.

Advocate Health Advisors