Case Study: Advanced Nutrients achieves 36 media placements and 1.07 billion impressions with Interdependence

Advanced Nutrients earns 1.08 billion media impressions with Interdependence

Advanced Nutrients, a leading hydroponics company in the cannabis industry, needed to boost its credibility and drive brand awareness to stand out from competitors. The company enlisted the public relations firm Interdependence to help achieve this goal through a tech-powered media relations campaign.

Interdependence implemented a solution focused on highlighting the company's scientific research and success stories. They crafted unique pitches and leveraged brand announcements to position Advanced Nutrients as a subject matter expert. This strategy secured 36 media placements, resulting in over 1 billion media impressions and successfully reaching key audiences in the cannabis and horticulture spaces.

Advanced Nutrients