Case Study: 1898 & Co. achieves 56 media placements and 301 million impressions with Interdependence

1898 & Co. earns 56 placements and 301 million impressions with Interdependence

1898 & Co., a new firm specializing in critical infrastructure cybersecurity consulting, faced the challenge of raising awareness in an overpopulated industry. The company engaged Interdependence, a tech-powered public relations agency, to help drive media attention for its emerging brand.

Interdependence implemented a strategic PR plan that leveraged its proprietary technology to insert 1898 & Co. into trending news stories. The agency secured 56 media placements, resulting in more than 301 million media impressions and coverage in top-tier outlets like Forbes and Inc. Interdependence also built fruitful relationships with key media editors, effectively reaching the client's target audience.

1898 & Co