Case Study: METRO Cash & Carry boosts customer loyalty with InterConsult Bulgaria's mobile app

METRO Cash & Carry launches loyalty app in 2 months with InterConsult Bulgaria

METRO Cash & Carry, an international self-service wholesaler, sought to modernize its customer loyalty program by transitioning from an analog system to a digital one. The company engaged InterConsult Bulgaria to develop a mobile application for this purpose.

InterConsult Bulgaria developed and delivered the mobile application within two months. The solution allows customers to check their loyalty points, exchange them for discounted goods, view active campaigns, and use a digital client card. As a result, between 10,000 and 50,000 of METRO's clients in Bulgaria now use the app, achieving the vendor's goal of a successful digital transformation.

METRO Cash & Carry