Case Study: Saudi Telecom Company (stc) becomes a digital leader with Interbrand

Saudi Telecom Company (stc) transforms into a digital leader with Interbrand, winning 2 Transform Awards MEA

Saudi Telecom Company (stc), a leading telco in the Middle East, faced the challenge of transforming from a traditional telecommunications provider into a unified digital innovator to support the region's economic and social changes. The company engaged the vendor Interbrand to build a new brand strategy and unify its wide portfolio under one strong brand identity.

Interbrand provided a refreshed brand strategy and identity for stc, which included defining a new purpose, values, and a comprehensive new identity system encompassing visual, verbal, and sonic elements. As a result, stc was radically transformed into a digital leader capable of competing in new industries like fintech and entertainment. The rebrand successfully broke down negative regional stereotypes in favor of a positive outlook on modernity and innovation.

Saudi Telecom Company (stc)