Case Study: Ronald McDonald House modernizes its global brand with Interbrand

Ronald McDonald House doubles families served by 2030 with Interbrand

Ronald McDonald House, a nonprofit organization, partnered with the brand consultancy Interbrand to modernize its identity. The challenge was to create a new global brand that could be applied consistently across its 250+ chapters, attract a new generation of donors, and maintain its strong relationship with McDonald's, all to better serve families with ill or injured children.

Interbrand developed a new name, visual identity, and branding system. The solution included evolving the name to Ronald McDonald House for global consistency, a refreshed and warm logo, a vibrant color palette, and human-centric photography. The new brand launch led to an immediate increase in donations, web traffic, and social media reach. Interbrand continues to support the global rollout as the organization works towards its goal of doubling the number of families served by 2030.

Ronald McDonald House