Case Study: Korea Tourism Organization strengthens digital tourism promotion with Interbrand's Kingdom Friends mascots

Korea Tourism Organization launches Kingdom Friends across 2D/3D, webtoons and short-form video with Interbrand

The Korea Tourism Organization partnered with Interbrand to address the challenge of creating a distinctive mascot to represent Korean tourism and strengthen its digital presence in a crowded market.

Interbrand developed a universe of three animal mascots called Kingdom Friends, which included a tiger, bear, and magpie. The solution resulted in the creation of Hojong, Mugo, and Kawoo, who have been actively used across various 2D/3D content, webtoons, and short-form videos on numerous online and offline channels.

Korea Tourism Organization