Case Study: Sephora achieves beauty retail leadership with Interbrand

High-end cosmetics meet supermarket ease

Sephora wanted to scale the beauty retail opportunity by breaking the usual rules of the category and creating a store experience anyone could buy into. Working with Interbrand, the company faced the challenge of making luxury cosmetics more accessible while still feeling distinctive and premium.

Interbrand reimagined key customer touchpoints, simplified the shopping experience, arranged products in alphabetical order in bright, orderly rows, and added generous product sampling to encourage play and experimentation. The result helped Sephora become the world’s number one beauty specialist retailer, and its blend of luxury and accessibility has remained successful for more than 20 years.

Sephora