Case Study: Yesware achieves improved free-to-paid conversion with Interana behavioral analytics

Yesware increases free-to-paid conversion with behavioral analytics

Yesware is a sales productivity SaaS that sits in reps’ inboxes and calendars to help them track emails, reminders, templates and opportunities. As the team built new features and scaled, ad hoc SQL and static dashboards left them without fast, flexible visibility into real user behavior—making it hard to prioritize work and optimize the onboarding funnel that drives free-to-paid conversion.

Yesware adopted Interana’s behavioral analytics across product, customer success, sales and exec teams to run custom reports, cohorts, funnels and A/B tests. That flexibility revealed high-bounce steps in the trial flow (for example, an unnecessary signup form), enabled continuous onboarding improvements, and increased trial-to-paid conversion while giving teams confidence in feature adoption and customer value.

Yesware

Jake Levirne

Vice President of Product