Case Study: Virtual Gaming World (VGW) doubles LuckyLand Slots average revenue with Interana

Virtual Gaming World (VGW) doubles LuckyLand Slots average revenue

Virtual Gaming World (VGW), the company behind LuckyLand Slots, needed faster, deeper insight into how players engaged, socialized, and converted across devices. Relying on engineering to produce ad hoc reports from a tangle of flat event files created delays that hindered product decisions and made it hard to identify where players churned or got frustrated.

VGW deployed Interana to automatically ingest and structure event data and provide a self-serve analytics interface for product and ops teams. That allowed rapid, layered exploration of player journeys, leading to a 2x increase in free-to-paid conversion, a 30% month-over-month lift in payer retention, and a reduction in time-to-insight from weeks to hours — with core KPIs improving across the board.

Virtual Gaming World

Derek Brinkman

General Manager