Case Study: BloomBoard achieves fast, scalable behavioral insights to boost educator engagement with Interana

BloomBoard Uses Behavioral Analytics to Empower Educators

BloomBoard is a SaaS provider of professional development resources for educators with a rapidly growing user base in hundreds of school districts. As usage exploded, BloomBoard struggled to analyze time-based event data using homegrown tools and Tableau: queries were slow or impossible, data sources were siloed, reporting depended heavily on IT, and the company lacked true behavioral analytics to understand feature usage, engagement, and retention.

BloomBoard implemented Interana to analyze 100% of its raw event data with fast, time-based queries and pre-built behavioral features like cohorts and funnels. The intuitive, full-stack solution enabled nontechnical teams to run analyses in seconds, reduced reliance on IT, and lowered costs versus their previous stack. As a result BloomBoard now tests features and subscription models, improves engagement and sales strategies, tracks OKRs, and has broadened internal adoption—turning behavioral insights into product and growth decisions.

BloomBoard

Bryan Mao

Head of Business Operations and Analytics