Case Study: Bleacher Report reduces time-to-insights from weeks to minutes and boosts user conversion with Interana

Bleacher Report reduces time to insights from weeks to minutes

Bleacher Report, a leading digital destination for team-specific sports content and real-time coverage, needed a simpler, faster way to understand how users engaged with its website and Team Stream mobile app. With a small data engineering team and a patchwork of five-plus analytics tools, the company faced months-long cycles to collect, visualize, and answer questions about user behavior and retention.

By adopting Interana (and streamlining ingestion with mParticle), Bleacher Report cut time-to-insight from six months to minutes, retired several niche analytics tools, and rolled out function-specific dashboards that increased collaboration across product, content, sales, and business development. The growth team used these insights to identify onboarding drop-off points and boost conversion, while the organization built a more data-informed culture to better plan, prioritize, and optimize content and product decisions.

Bleacher Report

Ross Schwaber

Director of Product