Case Study: Asana achieves rapid, deep event-driven insights with Interana

Asana - Customer Case Study

Asana, a San Francisco–based SaaS platform that moves teamwork out of email, struggled to answer new, exploratory questions about customer behavior and product usage. Its existing analytics pipeline relied on daily ETL jobs and custom visualizations that summarized known metrics, but investigating historical trends or unexpected issues required costly, time-consuming engineering work and could take days or weeks.

Interana provided an event-based analytics layer that queries billions of raw events in seconds, removing the need for painful ad-hoc ETL and enabling rapid, visual exploration for both technical and nontechnical users. The result: answers and root-cause analyses delivered in minutes (instead of days), faster discovery of trends in growth, churn and engagement, reduced engineering overhead, and wider internal adoption through simple dashboards and self-serve analysis.

Asana

Prashant Pandey

Head of Infrastructure Engineering, Asana