Case Study: Vote.org strengthens its nonpartisan brand identity with Interactivism

Vote.org rebrands democracy with Interactivism and reaches 40M+ voters

Vote.org, a nonpartisan nonprofit focused on increasing voter turnout, faced a challenge with an inconsistent visual identity and brand messaging that hindered broad recognition and failed to effectively communicate its bipartisan stance. The organization partnered with Interactivism for brand development services to address this.

Interactivism designed a new logo and comprehensive brand identity system, including a messaging framework aligned with the organization's core pillars. A key requirement was ensuring the logo worked on both red and blue backgrounds to visually signal nonpartisanship. The resulting modern identity system helped Vote.org better represent its mission, contributing to it making over 40 million voters election-ready and winning five Anthem Awards.

Vote.org