Case Study: Singpoli brings Rose Parade storytelling into AR with Interactivism

Singpoli launches the first Rose Parade AR experience with Interactivism

Singpoli American BD partnered with Interactivism to create a groundbreaking augmented reality experience for their Rose Parade float. Their challenge was to extend the physical storytelling and entertainment value of their parade entry into the digital realm, enhancing the tradition for a modern audience.

Interactivism designed and built a mobile app that allowed viewers to unlock an AR layer on top of the physical float. This solution merged the float's artistry with interactive digital storytelling, transforming the live event experience for both attendees and a global audience. The project by Interactivism successfully demonstrated the innovative application of augmented reality to a major traditional event.

Singpoli