Case Study: MeUndies achieves seamless DTC checkout and subscription growth with Interactivism

MeUndies raises $10.4M with Interactivism

MeUndies, a premium basics brand, needed an e-commerce website that delivered a smooth shopping experience to match its promise of being the most comfortable underwear. They partnered with Interactivism to design a conversion-focused user experience for their online store.

Interactivism designed the original quiz-to-checkout funnel to guide new customers to purchase. They later redesigned the site to include a browsable gallery and a dual-path architecture for both subscriptions and one-time purchases. This solution helped establish the conversion patterns that supported the company's growth, with MeUndies going on to raise $10.4 million and become a recognized direct-to-consumer brand.

MeUndies