Case Study: Local IQ boosts engagement and revenue with Interactivism’s ReachEdge redesign

Local IQ boosts time on site 120% with Interactivism

Local IQ, a MarTech company, needed to redesign its ReachEdge lead management platform to make it more intuitive for its SMB clients while surfacing powerful, previously buried functionality. Interactivism was engaged to conduct a ground-up redesign of the product to improve usability and support the lead management workflow.

Interactivism delivered a comprehensive redesign that included a new information architecture, data visualization, and features like a lead inbox and sharing tools. The solution drove massive engagement gains, including a 120% increase in time on site and a 400% increase in pages visited per session, which contributed to a 40% increase in annual revenue for Local IQ in key international markets.

Local IQ