Case Study: Gannett's LocaliQ unifies its sales organization with Interactivism's sales enablement platform

Gannett's Digital Marketing Business (LocaliQ) supports $15.9B in revenue with Interactivism

The customer, Gannett's digital marketing business LocaliQ, faced the challenge of merging two large sales organizations with different offerings and expertise. They needed a unified sales enablement platform to help all reps quickly generate credible proposals. They engaged the vendor Interactivism to design and build a proof of concept for this suite of tools.

Interactivism designed and developed a proof-of-concept platform that allowed sales reps to import prospects, score their digital presence, generate tailored marketing proposals, and track them from a single dashboard. This POC earned executive buy-in for a full build-out. The launched LocaliQ platform has since supported $15.9 billion in revenue and generated 279 million leads, ultimately becoming the new namesake for Gannett's entire digital marketing business.

Gannett's Digital Marketing Business (LocaliQ)