Case Study: Dollar Shave Club grows subscriptions and referral-driven viral growth with Interactivism

Dollar Shave Club powers launch growth to a $1B Unilever exit with Interactivism

Dollar Shave Club, a subscription e-commerce service for men's razors, needed a website that could convert the massive attention from its viral launch video into paying subscribers. The company engaged Interactivism to design the user experience for its launch website, focusing on the critical flows for customer acquisition and retention.

Interactivism designed the UX for the website's core quiz-to-signup-to-checkout funnel and its referral program. This solution established the conversion and referral mechanics that fueled the company's early viral growth. Dollar Shave Club went on to raise $163.5M in venture funding and was ultimately acquired by Unilever for $1 billion in 2016.

Dollar Shave Club