Case Study: Heraeus achieves a scalable digital experience platform with Interactive Tools and Magnolia DXP

Heraeus unifies digital experience across 20 companies and 100 locations with Interactive Tools

The customer, Heraeus, a global technology company, faced the challenge of creating a unified yet flexible digital presence for its diverse portfolio of operating companies. They needed a scalable infrastructure to deliver a seamless customer experience, from corporate content to e-commerce, and to integrate various third-party systems. The vendor, Interactive Tools, was engaged to develop a digital experience platform.

Interactive Tools implemented a modular ecosystem using the Magnolia DXP as its core. This headless and microservices-based architecture provided a centralized platform for content and applications while allowing individual operating companies the flexibility to maintain their own brand identities. The solution included a design system for efficient theming and multilingual support, strengthening Heraeus's global presence and improving lead generation and the digitalization of its business processes.

Heraeus