Case Study: ABUS achieves a unified smart security ecosystem with Interactive Tools

ABUS unifies smart security in one app with Interactive Tools in under 1 year

ABUS, a global family-owned security company known for products like bicycle locks and smart door locks, faced the challenge of digital transformation and shifting from a product-based to a user-centered perspective. They engaged the vendor Interactive Tools to help unify their separate Home Security and Mobile Security divisions under a single digital ecosystem, as users did not perceive a distinction between the two areas.

Interactive Tools implemented a solution centered on extensive user research, UX testing, and stakeholder workshops. This led to the creation of the ABUS ONE ecosystem, a unified app to manage all smart locks, and the development of a new landing page. The results included validated data-driven personas, resolved terminology misunderstandings, and a clear, customer-centric product promise, ultimately helping ABUS become more digitally aligned with its customers' needs.

ABUS