Case Study: Urban Institute Unifies Its Digital Experience with Interactive Strategies

Urban Institute launches multi-year digital partnership with Interactive Strategies

The Urban Institute, a trusted think tank, faced the challenge of translating its new "Elevate" strategic framework into a cohesive digital experience. Their research was respected, but their story wasn't connecting consistently with audiences and their digital tools were outdated. They turned to their long-term partner, Interactive Strategies, for a solution that worked across brand, content, and technology.

Interactive Strategies extended the Elevate framework by developing a new brand system, sharpening the website's user experience, and building a scalable microsite system within Drupal. This multi-year partnership equipped Urban's teams to launch new work quickly and without development bottlenecks. Most importantly, the work helped the Urban Institute show up as a unified, credible voice, allowing its critical research to better reach and resonate with its intended audiences.

Urban Institute