Case Study: The American Society of Civil Engineers improves search and content discovery with Interactive Strategies

The American Society of Civil Engineers boosts search engagement 34% with Interactive Strategies

The American Society of Civil Engineers (ASCE) faced the challenge of connecting its global members to a vast but fragmented library of over 200,000 publications scattered across disconnected sites. With inconsistent search and no shared taxonomy, the site was failing to meet the distinct needs of its diverse audiences. They partnered with Interactive Strategies to consolidate their digital footprint before an impending technology deadline.

Interactive Strategies implemented a solution that included a new content strategy, information architecture, and a unified taxonomy built within a Sitecore CMS integrated with ASCE's Personify system. This consolidated all resources into a single, searchable destination. The results were significant, with a 34% increase in site search engagement, a 44% increase in traffic to key pages, and a 15% improvement in the join process, providing a scalable digital home for the engineering community.

The American Society of Civil Engineers