Case Study: Special Olympics International boosts fundraising performance with Interactive Strategies

Special Olympics boosts annual revenue 12% with Interactive Strategies

The customer, Special Olympics International, faced the challenge of building a coordinated digital fundraising program to effectively reach new audiences across channels and raise sustainable revenue. They partnered with the vendor, Interactive Strategies, to leverage a multi-disciplinary approach including paid media, creative strategy, and email marketing.

Interactive Strategies implemented a comprehensive solution involving Connected TV (CTV) advertising on platforms like Netflix and Hulu, optimizing high-performing channels like paid search and Meta, and introducing new creative concepts centered on athletes. This strategy resulted in a 227% average return on ad spend, a 12% annual increase in revenue, and a 5% annual increase in donation volume, building a sustainable program to grow their mission.

Special Olympics International