Case Study: Rainforest Trust increases average donation size with Interactive Strategies

Rainforest Trust increases average donation size by 123% with Interactive Strategies

The Rainforest Trust, a global conservation organization, faced challenges with donor engagement and visibility in a crowded digital space. Their website was not effectively communicating their mission or differentiating them from competitors, leading to donor confusion and drop-off. They partnered with Interactive Strategies for a comprehensive digital solution that included audience research, brand strategy, and website development to address these issues.

Interactive Strategies reorganized the website around donor motivations, creating a new navigation structure focused on saving species, fighting climate change, and protecting communities. They developed a visually immersive design system to showcase the Trust's photography and simplified the donation process. This strategy resulted in a 123% increase in average donation size post-launch, providing donors with a clearer path to support the conservation efforts they care about.

Rainforest Trust