Case Study: Pediatrix boosts patient engagement and site traffic with Interactive Strategies

Pediatrix boosts engagement 152% with Interactive Strategies

Pediatrix, a national healthcare leader specializing in care for women, babies, and children, faced a challenge with its existing website. The site was built for clinical audiences and failed to effectively serve patients and families searching for care, lacking both accessibility and a clear reflection of their national brand. They partnered with vendor Interactive Strategies for a comprehensive digital solution involving content strategy, Sitecore development, and UX design to address this gap.

Interactive Strategies reoriented the entire digital experience around the patient journey, creating a new "Find Care" search and consolidating data systems. This solution led to significant measurable impacts: a 19% increase in site traffic, a 152% rise in engagement, and an 80% boost in visits to key location pages. Most importantly, the new site built by Interactive Strategies helped patients effectively navigate and understand Pediatrix’s full scope of expertise to find the care they need.

Pediatrix