Case Study: American Kidney Fund builds a fundraising-first digital ecosystem with Interactive Strategies

American Kidney Fund boosts yearly revenue with Interactive Strategies

The American Kidney Fund (AKF) faced a challenge in translating its compelling mission into a high-performing digital fundraising program. Their digital infrastructure was not meeting the urgency of their cause, and they partnered with Interactive Strategies to build a new website and digital marketing strategy to become a fundraising-first organization.

Interactive Strategies implemented a comprehensive digital solution, including brand and content strategy, digital marketing, and a new Drupal website. This mobile-first ecosystem was designed for accessibility and included Spanish translations and targeted SEO. The results were significant, with AKF achieving a 1% increase in yearly revenue since 2020 and recognition as a Webby Award Honoree for new donor growth.

American Kidney Fund