Case Study: Air Line Pilots Association unifies its brand and digital experience with Interactive Strategies

Air Line Pilots Association boosts organic search traffic 21% with Interactive Strategies

The Air Line Pilots Association, International (ALPA) faced a challenge with a fragmented brand and digital presence spread across multiple distinct websites for its members and the public. To unify its identity and sharpen its story, ALPA partnered with vendor Interactive Strategies for a comprehensive solution involving brand strategy, content, design, and technology, including the implementation of the Sitecore CMS.

Interactive Strategies developed a cohesive brand platform and a confident visual identity, all supported by a new Sitecore CMS integrated with ALPA's back-end systems. This solution resulted in a 21% increase in organic search traffic, a 15.6% rise in site users, and a 22% climb in average engagement time. The work was recognized as a Webby Award Honoree, giving ALPA a unified digital platform that effectively serves both its audiences.

Air Line Pilots Association, International