Case Study: Purina achieves 80% workload reduction and real-time, harmonized insights with Interactive Edge

Purina - Customer Case Study

Purina partnered with Interactive Edge to fix an inefficient insights process that consumed analysts’ time with data gathering and formatting across multiple sources, leaving little capacity for strategic analysis. Interactive Edge implemented its XP3 platform to address the slowdown and deliver faster, more accurate insights.

Using Interactive Edge’s XP3, Purina harmonized data from multiple sources, matched UPCs with Nielsen data for true real-time insights, and automated reporting so presentations could be updated with a single click. The solution cut the team’s workload by 80%, freed up time to develop deeper insights and strategic recommendations, and delivered measurable, faster decision-making for category performance.

Purina