Case Study: Federation of Small Businesses achieves modern, engaged internal communications with Interact Software (myfsb)

The product of FSB's collaboration with Interact, myfsb, is a central, visible manifestation of their digital transformation

The Federation of Small Businesses (FSB), a UK not-for-profit representing about 165k members, faced an outdated SharePoint intranet that generated only 15–20 hits a month and relied on slow, email-driven updates like a monthly “Cascade Brief.” To connect a dispersed workforce of volunteers, staff and mobile Membership Advisors and modernize internal communications, FSB partnered with Interact to develop a new intranet, myfsb.

Interact delivered a bespoke myfsb platform with audience-specific homepages, mobile access, blogging, a searchable Daily Update forum and visible leadership engagement. The result was rapid cultural change and measurable impact: staff interaction has not fallen below 99% per month over three years, field teams now contribute 8–10 posts monthly, internal comms shifted to myfsb as the preferred channel, and the platform reduced distribution costs and improved process efficiencies. Interact’s solution created a single source of truth, stronger knowledge sharing and significantly higher engagement for FSB.

Federation of Small Businesses

Julie Lilley

Chief Executive