Case Study: British Red Cross achieves streamlined content management and improved usability with Interact Software

Streamlined content management and a rigorous approach to usability makes RedRoom the comprehensive resource for thousands of charity staff and volunteers

The British Red Cross, the UK body of a global humanitarian network with about 4,000 staff and 10,000 volunteers, needed to make RedRoom easier to use: navigation was organized by department rather than user goals, content was wordy and confusing, and there was no data-driven targeting. To address these issues they worked with Interact’s professional services team to relaunch RedRoom as a more user-centered resource.

Interact implemented a user-friendly homepage, improved search, an application bar and a mega menu organized around user objectives, improving findability and usability for thousands of staff and volunteers. As a result of Interact’s work, staff and volunteers can find information more quickly and complete tasks more effectively across the organisation.

British Red Cross

British Red Cross