Case Study: ACG Brands boosts B2B sales and dealer engagement with InteractOne's Adobe Commerce migration

ACG Brands boosts AOV 28% with Interact One

ACG Brands, a multinational consumer products company, faced high costs and a fragmented user experience with their B2B dealer portal on Salesforce Commerce Cloud. They needed to consolidate their digital presence with their existing Adobe Commerce infrastructure, integrate deeply with Salesforce CRM, and modernize operations for over 4,000 dealers. ACG Brands partnered with InteractOne to migrate the portal to a more flexible and cost-effective platform.

InteractOne built a custom Adobe Commerce B2B dealer portal, leveraging a shared theme for consistency and implementing a deep two-way integration with Salesforce CRM. The solution included advanced B2B features like company accounts and invoice visibility, and was delivered on time within a strict six-month timeline. The results were significant: a 28% increase in average order value, 148% year-over-year growth in monthly sales, and higher dealer engagement, all while reducing platform costs and improving operational efficiency for ACG Brands.

ACG Brands