Case Study: PDH Cars achieves stronger engagement and online reservations with Inter Vivos Digital Marketing

PDH Cars boosts online reservations 35% with Inter Vivos Digital Marketing

PDH Cars, a well-established independent car dealership in Sussex, faced the significant challenge of overhauling its digital presence and operations after transitioning from a franchise model. They needed to establish a fully independent digital infrastructure to manage their own stock, pricing, and marketing while eliminating costly third-party subscriptions. Inter Vivos Digital Marketing was engaged to design and develop a bespoke website to meet these goals.

Inter Vivos developed a custom WordPress website with tailored API integrations for PDH Cars. The solution included real-time stock management via a Navigator DMS integration, a Codeweavers finance calculator, and a CAP-powered vehicle valuation tool. This enabled the dealership to offer an enhanced digital customer experience with online reservations and purchases. The results included a 35% increase in online vehicle reservations, a 50% rise in customer engagement, and 859 vehicle valuation requests, successfully establishing PDH Cars' new independent digital platform.

PDH Cars