Case Study: Trends International manages a million-product catalog with Intentwise

Trends International manages 1 million products with Intentwise

Trends International, a major seller of posters and calendars, faced an immense challenge in managing advertising for its catalog of over one million products on Amazon. The company needed to efficiently handle bids and track historical performance data beyond Amazon's 90-day limit to meet stringent reporting requirements for its brand licensors. Without a specialized tool, this process was manual, time-consuming, and nearly impossible to manage effectively.

Intentwise provided its Ad Optimizer solution to automate the tracking and organization of historical data, streamlining reporting. The platform enabled the easy creation and execution of dynamic bidding rules and allowed for instant segmentation of metrics to quickly troubleshoot issues. As a result, Trends International can now generate reports for licensors in minutes instead of days. Intentwise made it feasible for a single manager to oversee the massive catalog, a task that would have otherwise required a team of three people.

Trends International