Case Study: Friction Labs cuts ACOS by 30% and grows sales with Intentwise

Sports Equipment Supplier, Friction Labs, Reduced ACOS By 30% While Consistently Increasing Sales

Friction Labs, a manufacturer of high-performance climbing chalk, faced the challenge of managing its increasingly complex Amazon advertising across multiple product lines and marketplaces. Their small internal team lacked the bandwidth and the specialized expertise needed to optimize their campaigns for growth. To scale their efforts effectively, they turned to the technology platform and services from Intentwise.

Intentwise conducted a detailed audit and implemented a revamped advertising strategy through biweekly sprints. Their solution involved expanding keyword portfolios, optimizing bids, and establishing a regular cadence of experimentation. This approach, powered by the Intentwise platform and its experts, led to a 30% reduction in Advertising Cost of Sales (ACOS) and a 50% increase in sales for Friction Labs.

Friction Labs

Keah Kalantari

Friction Labs