Case Study: SPINS improves performance and saves 40+ hours per week with Intentwise

SPINS improves path to conversion performance with Intentwise, driving 80% NTB improvement

The agency SPINS wanted to better understand the complex, multi-step journeys shoppers take before purchasing its clients' products on Amazon, Walmart, and Target. To drive more value, they needed a clearer way to map these paths to conversion and moved to address this challenge by partnering with Intentwise and utilizing its Analytics Services.

Intentwise collaborated with SPINS to build fully custom dashboards that provided unique views of advertising data, with a particular focus on the path to conversion. This revealed unexpected customer journeys, allowing SPINS to implement a product-specific strategy that drove an 80% New-To-Brand improvement for one client. The tailored dashboards also saved the team over 40 hours per week, enabling more granular, data-driven strategy execution.

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