Case Study: RevitaLash Cosmetics maximizes ROAS with Intentwise

RevitaLash Maximizes Return on Advertising Spend

RevitaLash Cosmetics, an award-winning beauty brand focused on lash, brow, and hair care, wanted to grow its Amazon search marketing efforts but found campaign optimization too time-consuming and complex for its small team. The company needed a way to expand beyond branded traffic and manage ads more effectively while maintaining its target ACoS.

Intentwise provided an easy-to-use ad optimization platform and onboarding support that helped RevitaLash manage non-branded campaigns, optimize keywords, and control spend across SKUs. With Intentwise, RevitaLash achieved a 10% ACOS reduction and a 52% increase in year-over-year revenue, while gaining a more manageable and effective Amazon advertising workflow.

RevitaLash Cosmetics

Natalie Sanchez

Digital & eCommerce Manager