Case Study: Life Extension boosts NTB shoppers and Subscribe & Save purchases with Intentwise

Life Extension boosts NTB shoppers 24% with Intentwise

Life Extension, a vitamin and health supplements brand, faced the challenge of integrating a new base of customers after acquiring a competitor, e-Vitamins. They needed a precise and efficient way to cross-sell their full product portfolio to these new shoppers. To address this, they turned to vendor Intentwise and its first-party upload feature in the Intentwise Explore platform.

Intentwise enabled Life Extension to securely upload and enrich the acquired customer data, breaking it down into key segments like high-AOV and lapsed customers. These segments were then used to create targeted DSP campaigns directly from the console. The solution drove a 24% increase in new-to-brand shoppers and a 14% rise in Subscribe & Save purchases, while also cutting the cost per acquisition by 13%.

Life Extension