Case Study: Earthlite reduces ACOS and improves ad performance with Intentwise

Jennifer From Earthlite Decreased ACOS And Gained Deeper Insight Into Ad Performance

Earthlite, a leading global brand in massage tables and supplies, needed a simpler way to manage paid Amazon advertising across five marketplaces and multiple vendor ad accounts. Jennifer Greune, who managed the company’s ecommerce accounts, struggled with time-consuming reporting, limited visibility, and the challenge of lowering ad spend while keeping performance strong.

Intentwise provided Earthlite with its AI-based Ad Optimization Platform, giving the team one interface to monitor campaigns, automate optimization rules, set custom alerts, and access deeper reporting and support. With Intentwise, Earthlite gained better insight into ad performance, increased sales by 48%, and reduced ACOS by 22%, helping the company manage campaigns more strategically and efficiently.

Earthlite

Jenny Greune

Global Amazon Account Manager