Case Study: Totally Bamboo supercharges ad auditing and performance analysis with Intentwise

How Totally Bamboo Supercharged Its Auditing Process

Totally Bamboo, a large brand with 500+ ASINs and more than $1M in annual digital ad spend, was struggling to understand performance swings at the ASIN level. Manually pulling and combining Amazon Ads reports made it difficult to see spend, return, and margin performance across its catalog, prompting the company to look for a better auditing solution from Intentwise.

Using the Intentwise Ad Optimizer, Totally Bamboo gained ASIN-level rollups, What Changed analysis, and real-time Share of Voice insights to audit campaigns, identify underperforming keywords, and discover new product targets. Intentwise helped the team quickly diagnose issues like dried-up ad spend on a bestseller and underperforming keyword targets, saving countless hours on target research and bid optimization while driving explosive growth on reactivated listings.

Totally Bambo

Kyle Erickson

VP of Marketing