Case Study: TeeTurtle Achieves 250% Sales Growth with Intentwise

How TeeTurtle Used Intentwise Advertising Platform To Capitalize On A Viral Moment

TeeTurtle, a Baltimore-based brand known for apparel and stuffed toys, faced the challenge of turning a sudden TikTok-driven viral moment into sustained business growth. The company partnered with Intentwise and used the Intentwise Advertising Platform, including Intentwise Ad Optimizer and Intentwise DSP, to manage its Amazon and off-Amazon advertising while expanding beyond its core product mix.

Intentwise helped TeeTurtle quickly pivot from marketing games to capitalizing on the viral Original Reversible Octopus Plushie, driving a 250% year-over-year sales increase and making the plushie Amazon’s top-selling item in Toys & Games. The results also included a 10% year-over-year increase in return on ad spend and a 47% year-over-year increase in total order items, showing that Intentwise supported both the viral product and broader category growth.

TeeTurtle

Ben Takemori

Amazon Account Manager