Case Study: Schleich boosts U.S. brand awareness and sales with Intentwise

How Schleich drove U.S. brand awareness with Intentwise

Schleich, the toy brand known for its success in Germany, wanted to grow brand awareness in the U.S. on Amazon, but its initial agency focused almost entirely on branded keyword defense instead of awareness. Schleich turned to Intentwise for professional services and ad campaign support to help shift its Amazon strategy toward non-branded discovery.

Intentwise revamped the media mix by expanding into Sponsored Brands and DSP ads and using analytics to identify effective non-branded keywords with moderate search volume and low competition. As a result, Schleich increased non-branded spend from about 5% to 60%, grew U.S. brand awareness, and saw sales rise 26% year over year during Easter week.

Schleich

Emily Keane

National Account Manager for e-commerce