Case Study: Prairie Horse Supply reduces ACOS and saves time with Intentwise

How Prairie Horse Supply Saved Time And Money While Boosting Sales With Intentwise

Prairie Horse Supply, an equine supply business selling over 1,300 products on Amazon, struggled to manage a large and complex ad account. The team spent weeks manually digging through spreadsheets to figure out how to lower ad spend, but by the time the analysis was complete, market conditions had changed and the process had to start over.

Intentwise provided its platform and managed Amazon advertising support, using automation, machine learning, and AI-driven recommendations to optimize campaigns and reduce manual work. With Intentwise, Prairie Horse Supply cut ACOS from 30% to 11%, boosted sales, and reduced Amazon marketing time by 75%, replacing weeks of spreadsheet analysis with biweekly check-ins.

Prairie Horse Supply

Amy Lubeck

Chief Executive Officer