Case Study: Peter Pauper Press achieves 323% more New-To-Brand customers with Intentwise

How Peter Pauper Leveled Up Its New-To-Brand Strategy

Peter Pauper Press, the publisher founded in 1928, wanted to increase its share of New-To-Brand shoppers but wasn’t sure how to use the data it already had. To tackle this challenge, the company worked with Intentwise and its Intentwise Explore product for Amazon Marketing Cloud (AMC) insights.

Intentwise helped Peter Pauper Press analyze Path to Conversion, Campaign Type Overlap, and NTB Gateway ASINs to find the 11 best-performing NTB ASINs and the most effective ad combinations. After increasing spend on those ASINs and on Sponsored Products, Sponsored Brands, and Sponsored Display, Peter Pauper Press achieved a 323% increase in New-To-Brand customers, a 341% increase in NTB sales, and a 100% year-over-year increase in NTB purchases.

Peter Pauper Press

Laurence Beilenson

President