Case Study: Motif improves client performance with Intentwise AMC insights

How Peter Pauper Leveled Up Its New-To-Brand Strategy

Motif Digital, a full-service digital marketing agency, wanted to get more value from Amazon ad spend and improve client performance with deeper shopper and campaign insights. Using Intentwise Explore alongside Intentwise Ad Optimizer, the team looked for ways to identify incremental sales opportunities, improve average order value, and spot content issues faster.

Intentwise added Amazon Marketing Cloud insights into Motif’s ads dashboard, giving the agency visibility into New-To-Brand data, Path to Purchase, and Time to Conversion signals. With Intentwise, Motif increased New-To-Brand sales by 15%+, grew average order value by 58%, improved TACOS, and used conversion timing insights to prioritize product detail page improvements.

Motif

Austen Cayne

Head of Amazon