Case Study: Made In Cookware improves social ads measurement with Intentwise

How Made In Cookware Improved Its Social Ads Measurement

Made In Cookware, a kitchen products brand, needed a better way to understand how its advertising was affecting branded search demand on Amazon. The company wanted to accurately measure how non-branded and off-platform campaigns, including social ads, were influencing shopper behavior so it could forecast ad budgets and allocate spend more effectively.

Intentwise used its Intentwise Explore product to build a custom Amazon Marketing Cloud query that tracked when non-branded searches turned into branded searches. The query was written, tested, and scheduled in under two weeks, then set to refresh automatically each month. With Intentwise, Made In Cookware gained clearer reporting across social and Amazon ads, improved budget planning, and a more accurate view of where branded search growth was coming from.

Made In Cookware

Keith Hamann

Senior Director of Marketplaces