Case Study: Kidorable cuts ACOS and expands globally with Intentwise

How Jonathan Expanded Globally And Cut Kidorable's ACOS

Kidorable, an online seller of umbrellas, backpacks, rainwear, winter wear, and towels for infants and children, was seeing Amazon sales drop by as much as 40% after years of selling on the platform and was frustrated by costly, hard-to-manage ad support. The company needed a more efficient way to grow Amazon sales while keeping ad management practical for a busy leadership team, so it turned to Intentwise and its AI-based Amazon advertising optimization platform.

With Intentwise’s AAO platform, Kidorable brought ad management in-house, using automation, diagnostics, and recommendations to streamline campaign decisions and reduce the time spent optimizing ads to about 15 minutes per week. Over the first three months, Kidorable cut ACOS by 50% and ultimately achieved a 26% ACOS reduction while expanding into five countries, gaining more control, confidence, and measurable efficiency from Intentwise.

Kidorable

Jon Domsky

Chief Executive Officer