Case Study: Jigsaw Health reduces TACOS by 20% with Intentwise

How Jigsaw Health Reduced Its TACOS by 20% in One Year

Jigsaw Health, a health and wellness brand, was managing its Amazon ad campaigns with a single employee, which made the process time-consuming, inefficient, and risky if that person left. The company also lacked a strong data-driven strategy for optimizing its Amazon advertising.

Intentwise helped Jigsaw Health streamline its Amazon advertising using its Ad Optimizer and refreshed reporting views. The vendor analyzed auto campaigns, converted top performers into manual campaigns, and built an automatically updating view of key product and keyword performance. As a result, Jigsaw Health reduced TACOS by 20% in one year, while also driving 27% year-over-year total revenue growth.

Jigsaw Health

Natalie Ochoa

Chief Operating Officer