Case Study: Search Nurture achieves faster Walmart Connect ad optimizations with Intentwise

How Intentwise Sped Up Ad Optimizations for Walmart

Search Nurture, a retail media agency, needed a faster way to optimize Walmart Connect campaigns for its clients. Before working with Intentwise, the team had to manually download reports, build pivot tables, and note bid changes by hand, making weekly keyword optimization tedious and time-consuming.

Using Intentwise’s Ad Optimizer for Walmart and Analytics Cloud, Search Nurture automated reporting and sped up bid optimization by 3x to 6x, cutting some optimization work from about 2 hours per account to roughly 20 minutes. Intentwise also saved about 2 hours per client per week on reporting, improved dashboard freshness to daily updates, and gave the agency better visibility into placement, platform, and in-store performance.

Search Nurture

Lauren Hart

Senior Retail Ads Account Manager